With awareness of the importance of wellness in the built environment growing thanks to world events, the client sought to amplify their brand visibility, enhance user engagement, and secure their position as a leading authority in the certification space.
 

The Challenge

The firm needed content that aligned with its mission and resonated with a diverse audience of building professionals, developers, and corporate decision-makers. The challenge was threefold:

1. Increase Brand Visibility: Elevate our client’s online presence to attract a broader audience and improve awareness of the main certification.

2. Boost Engagement: Drive meaningful interactions through high-quality, informative, and engaging content.

3. Strengthen Market Leadership: Position the client as a top-ranking authority in organic search results for targeted wellness and building-related keywords.
    

Our Approach

To address these goals, we focused on blog posts, articles, social media, and marketing web pages that highlighted the unique benefits of the client’s ecosystem of certifications and ratings. 
 

Our approach included:

• Research and Planning: We looked at high-value keywords, market trends, and popular content topics to help address audience needs and search behaviors with high-impact topics and keywords.

• Engaging and Informative Content Creation: We crafted compelling blog posts, organic social media posts, and articles that highlighted the client’s value in promoting health and well-being in buildings. Content ranged from technical insights to real-world success stories tailored for both industry professionals and the general public.

• SEO Optimization: We ensured all content adhered to SEO best practices, with strategic use of targeted keywords to enhance organic search performance.

• Brand Messaging Consistency: Aligning content with the client’s mission and tone, we ensured that all materials reinforced the organization’s leadership and credibility.

Results

Our strategic content efforts delivered measurable success across key performance indicators in 2023:

• Increased Website Traffic:

  • Views surged by 48.7%, reaching 5,694,826.

  • Sessions grew by 7.7%, totaling 1,809,840.

  • Engaged sessions rose by 15.9%, achieving 839,518.

• Improved Organic Search Performance:

  • Secured the top spot for branded keywords, reflecting strong brand recognition and association.

  • Achieved top 10 rankings for target keywords, such as “nourishment,” “healthy buildings,” and “wellness buildings,” increasing visibility among audiences searching for related topics.

• Elevated Market Position: Enhanced the client’s reputation as a thought leader in wellness-focused building design and operations, reinforcing their primary certification as a globally recognized standard.
   

Conclusion

By aligning the client’s content with their mission and market goals, we successfully elevated their digital presence and user engagement, establishing them as a premier building certification in the health and wellness sector. Our collaboration demonstrates the power of strategic content to drive brand growth, enhance audience connection, and achieve long-term organizational impact.