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With an adaptive, testing-forward campaign, my client saw their rate of user-to-lead-acquisition double.

When a client aimed to launch a campaign in December, the slow start provided data to refine for a huge January, tripling click-to-new-lead.

I helped a locally owned behavior analysis clinic grow its social media followership 2-3x across platforms.

Public-benefit corporation seeks help with content strategy, sees 49% surge in web traffic.

Healthcare files are not a rotisserie chicken -- you can't just "set it and forget it."

The "hero's journey" isn't just for customers: it can help motivate and uplift internal teams, too.

In the age of "Create Once, Repurpose Everywhere," a "headless" CMS makes scalability simple.

The Internet of Things (IoT) is making a big impact in the medical field. How can care providers make the most of it while keeping PHI safe?

I break down every step of the press release process, from finding a news hook through crafting the release and distribution and impact.

Consistency makes your brand more recognizable and trustworthy, both major assets for any brand, but especially key for certifications.

Often relegated to static PDFs, certification standards can be made much more usable -- and sellable -- through digitization.

A feature story on the career and marketing observations of Robert Grassl, FXN Studio's managing lead of content, search and media.

A technology agency helps a client increase visibility into their operations with custom-built middleware joining HubSpot and Zendesk.

Seventy years after its beginnings in the back of a Chicago barbershop, Schiele Group is ready to reach new heights with new equipment.