Bylines
Every Day’s an Adventure: How client services at a digital agency is like running Dungeons & Dragons
Agency Blog. February 20, 2023
​
It’s become popular in marketing in recent years to develop a "hero’s journey" for customers. Here, I talk about creating a hero's journey for your internal teams, and how that skillset can be developed by running tabletop games.
Blog Post. January 31, 2024
The Internet of Things (IoT) is making a big impact in the medical field. What does that look like, and how can care providers make the most of it while keeping patient information safe?
Agency Blog. April 3, 2024
From putting your message verbatim in familiar, trusted outlets to improving search engine optimization (SEO) and creating earned-media buzz, a good, well-leveraged press release can be a powerful tool. But what does that look like?
Marketing Case Study. April 2023
Read how, under an agency-led campaign, IWBI saw its rate of user-to-lead-acquisition double for its WELL AP credential.
Agency Blog. May 20, 2024
Imagine meeting someone new who dresses differently, talks differently, and has a completely different personality every time you see them. It would be hard to trust or remember them. The same goes for any brand, but it’s especially key for certification organizations.
Case Study and Interview. June 18, 2024
Often relegated to static PDFs, certification standards can be made much more usable -- and sellable -- through digitization, so users see only the information and requirements relevant to them and their project. IWBI's technology leader, Shekhar Chikara, explains the benefits.
Case Study. February 22, 2023
IWBI launched its new WELL Equity Rating, and Fxnction's two-month campaign served 3.95 million impressions, yielding more than 400 leads.
Interview Feature for Agency Blog. February 20, 2023
A feature story on the career and marketing observations of Robert Grassl, Fxnction's managing lead of content, search and media.